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And the King Said, What a Fantastic Machine

English title: And the King Said, What a Fantastic Machine
Original title: And the King Said, What a Fantastic Machine
German title: And the King Said, What a Fantastic Machine
Sweden, Denmark, 2023

Director: Danielson, Axel & Aertryck, Maximilien van
Production company: Plattform Produktion
Co-producers: SVT, Bullitt Film
Age recommendation: 14 years and up
Length: 88 min.
Film genre: Documentary

Synopsis:
The camera is a fantastic machine.

Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) once again turn their cameras directly on society, this time to explore, explain and expose how our unchecked obsession with image has grown to change our human behavior.

From Camera Obscura and the Lumieres Brothers all the way to Youtube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion- euro content industry in just 200 years.

With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage.

Festivals:
Sundance IFF 2023, Berlinale Generation 2023 (special mention), Thessaloniki Doc IFF 2023, Transilvania IFF Bucharest 2023, Fest IFF Espinho 2023, Munich CFF 2023, Galway Film Fleadh 2023, Haugesund IFF 2023, Buster CFF Copenhagen 2023, Reykjavik IFF 2023, KiJuKo CFF Bremen 2023

Study guide: Danish

Study guide: German

Study guide: Norwegian

World sales address/es:
Heretic (GR)