Let’s go to the Opera!

The selected example comes from an artistic form, which seems pretty far from everyday interest of a young audience and difficult to comprehend – the world of opera.
The structure of tailor-made formats for different target groups including innovative and inclusive didactic methodology, strong community support but also national coverage, inclusion of audience in participative opera and the work of musical preparation – all these elements makes the work of AsLiCo team from Como one of the most inspiring examples of audience development work!

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Audience Development

Although there are a number of tools and guides on how to build an audience development plan, this Guide represents the most comprehensive set of tips. Based on field examples, it takes into account the fact that each cultural organization can find its own path of including the audience at the heart of their activity and its own balance between audience and artistic objectives. Proposed steps in necessary organizational changes that embrace the audience within the organization’s mission, are clearly described, feasible and represent a game changing element for those organizations who are open to this shift.  

Study on Audience Development: How to place audiences at the centre of cultural organisations

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