Reaching the Young Audience at BUFF

BUFF Malmö Film Festival kindly invites you to the BUFF Industry Days on 25th-26th March 2020 and to the “Reaching the young Audience” conference, organised in collaboration with ECFA.



In today’s media landscape it can be difficult for film professionals to reach out to a young audience with your films. Films are available through many different platforms, and there is always a new interesting title to be watched, just a click away. Meanwhile films are competing with other content. For those who prefer TV series, there is an endless variety to choose from. Not to even mention all the clips shared on YouTube or through different social media platforms. This is something to keep in mind when producing and distributing films for young people.

The conference Reaching the Young Audience investigates how young people, aged 12-18, are consuming media today: What do they want, what do they need… and how to reach them with good films?


In different program sessions these questions will be discussed from different angles:

– Katrine Bouschinger Christensen (Department of Communication at the University of Copenhagen) will present the ‘Reaching Young Audiences’ research project.

– The Filmmakers point of view: let’s take a look at some films currently produced for young people and discuss how they will reach their audience.

– Children and young people as co-creators: presentation of good European examples on how to cooperate with the target group.

– Meet the Teenagers: What do they like to watch and why do they watch it?

– Meetup with the festival programmers. How do they find relevant titles and what do they consider a good young audience film?


The conference will take place from 1pm Wednesday 25th till 12pm Thursday 26th March. In the evening participants are invited to ‘Work in Progress’ where BUFF presents the most interesting upcoming Swedish young audience films. At the BUFF Festival (21st–27th March) more than 120 films from all over the world will be screened.


Pick up a first glimpse of BUFF 2020.

Accreditation is now open.


BUFF makes a special offer to ECFA members who have never visited the festival before! A limited number of ‘newcomers’ are offered one hotel night for free. Those who are interested in this offer, please email