Reaching the young audience – Presentation on 18 March

Finding out ‘How to reach the young audience’ might perfectly summarize 95% of your job. Now no other than the BUFF Festival (Malmö, Sweden) comes up with an answer to that burning question. What are the trends for young people in today’s media landscape? Why are film and TV such an important part of young people’s everyday lives? What can we learn from the young target group? And what is good content for young audiences, today and in the future?


The research project Reaching Young Audiences, shining a light on these and other crucial questions, will be presented by Katrine Bouschinger Christensen (University of Copenhagen) together with Petter Bragée (Head of programme, Swedish National Television) and Maria Karlsson Thörnqvist (writer, director and developer). Moderator is Per Eriksson (Federation of Swedish Film Clubs, ECFA).

Keep your finger on the pulse of young audience content on Thursday 18th of March, live from 15:00 – 15:45. A link to the webinar will be found on BUFF Film Suite (platform created for industry guests).

A recording of the webinar will later be available on BUFF Film Suite.

BUFF Festival accreditation or ECFA membership required.