In the run-up to the KIDS Regio Forum in June 2024, the KIDS Regio lobbying platform conducted the ‘Keeping up with Children as an Audience’ research project, gathering insights from 374 children across Europe, shedding light on what they value and expect from film and media today. KIDS Regio found ways to disseminate the results of that research in Amsterdam, Brussels and Tallinn.
KIDS Regio: “This is the first-of-its-kind pan-European study focusing on children’s understanding, experience and definition of children’s films. By involving children aged 7-11 from different countries, we aimed to tap into their unique perspectives and explore the significant role of film, cinema and fictional characters in their lives.” In the opening keynote of the Cinekid Industry Days (Cinekid Festival, Amsterdam), anthropologist Rikke Flodin will present the main conclusions of the research. Her presentation will translate these findings into ten practical questions to guide industry professionals in creating content that is both relevant and engaging for young viewers. In addition, this keynote will illustrate how these insights align with the broader objectives of KIDS Regio and mark the release of a comprehensive publication, which captures the results of the Forum and the full research findings.
Similar presentations with speakers from KIDS Regio and the Will&Agency Research Agency will be held as a part of the Filem’on Industry Programme (Brussels, 29 October) and the Just Film Industry Days (20-21 November).
KIDS Regio also wants to bring the findings of the survey and the conclusions of the Forum – where top industry figures met and worked on strategies and priorities – to the attention of decision-makers at European level. A Parliamentary Breakfast with MEP Marion Walsmann on 19 November in Brussels should be the perfect moment to put urgent requests and exhortations on the table. KIDS Regio: “We will use the results of the study to advocate for the development of policies that support the growth of children’s films in Europe. Ultimately, this research project will foster closer connections between filmmakers and their young audiences, leading to the creation of more culturally diverse and globally resonant children’s films.”