Since 2009, KIDS Regio acts within Cine-Regio and presents a lobby initiative for high quality and multi-faceted European Children’s Films. A key focus of the 2024 KIDS Regio Forum, and an outcome of previous Forums, has been the need for more research and data. In partnership with Will&Agency, KIDS Regio have conducted the pioneering pan-European study “Keeping up with Children as an Audience“. This comprehensive research, involving 374 children aged 7-11 from 12 European countries, combined qualitative and quantitative methods to provide valuable insights.
This research (which by the way should be conducted every three years!) is one part of of a three part publication, called Building Bridges: European Children’s Film in Focus.
It contains:
• KIDS Regio Forum Insights: Highlights from our Forum discussions, focusing on actionable strategies to improve policy, cross-border cooperation and the visibility of children’s films across Europe.
• Audience Research: Conducted in partnership with publikum.io, the Keeping up with Children as an Audience study provides a unique insight into how young audiences in 12 European countries engage with film and media.
• Quantitative Data: In partnership with the European Children’s Film Association and the European Audiovisual Observatory, this section provides data on the production, distribution and reach of children’s films, essential for informed decision-making and advocacy.
Introduced by Margret Albers