European Children's Film Association
Association Européenne du Cinéma pour l'Enfance et la Jeunesse
The Importance of Media Literacy
Friday 25th of April, Kristiansand, Norway
The topic dealt with in the seminar is "Media Literacy in Film Festivals & Film Distribution. How can festivals and distributors manage to attract (more) schools to the screenings/ films, and therefore offer/use media-educational materials?”
The European Children’s Film Association (ECFA) had a media literacy seminar aimed at distributors, festivals and providers of media educational materials. At the seminar there were presentations of different Media Literacy programmes in Europe, and several festivals presented their works with school screenings. There was also a case-study of the Norwegian film "Trigger", which is currently distributed in different countries as Norway, Sweden, Belgium, Germany and the Netherlands.
The seminar also offered a lecture on films and graphic novels by Dr. Mel Gibson, Senior Lecturer, Northumbria University. She looked into the world of graphic novels, comics and manga in relation to film, and talked more specifically about cross-media promotion and used a few key examples where schools in Britain have used these texts in work with pupils.
ECFA hopes that this seminar will have provided organisations, film distributors and festivals new input regarding media literacy and gave the opportunity to find ways for co-operation, on a national as well on an international level.
Program:
Media literacy programmes in Europe
A presentation of four different organisations that provide different educational tools on a local and national level.
Presentations by:
Johan Holmberg, Folkets Bio Gothenburg, Sweden
Marie Bourillon, Les Films du Préau, France (document)
Jacob Breuning, Med skolen i biografen, Denmark (document)
Elise Van Beurden, Lessons in the Dark/Jekino, Belgium
To catch a school audience. Case study: Trigger
How did the distributors work to present the film Trigger to a school audience?
Presentations by:
Rose-Marie Strand, Folkets Bio, Sweden
SF Norge, Norway
Jekino, Belgium (document)
Twin Film, The Netherlands
Manga, graphic novels and film
A look at the world of graphic novels and their cross-section with films. By Dr. Mel Gibson, Senior Lecturer, Northumbria University, UK
From the schools' point of view
How should a festival or distributor present their films to the schools?
Trond Heum, cand.philol., Sandefjord videregående skole, Norway (document)
Film festivals and schools screenings
A presentation of four different festivals on their work with a school audience.
Presentations by:
Julie Ova, Films from the South Festival, Norway
Marion Schöffler, Children’s Film Festival Schlingel, Germany (document)
Adam Graham, Leeds Young People's Film Festival, UK
Jerzy Moskowitz, Ale Kino!, Poland (document)
MEDIA and Media Literacy
Niels B. Bekkhus, Assistant Programme Manager, DG Information Society and Media – European Commission (document)
You
need Adobe Reader
for viewing these files.