The European Children's Film Association (ECFA) since 1988 has been working on the promotion of quality film and audio-visual products for children and adolescents, the knowledge of media and its educational role with children and young people; this through meetings, festivals and workshops. In 1994 the collaboration started between the Lombardy Region and the association in order to organise the international seminar Kid'Screen. Until now six editions of Kid'Screen have been organised.

Every edition has always focused on one main issue, such as violence in the media or young people's creativity. The seminar has never missed an opportunity to represent a chance for sharing. Within an international context, Italian and foreign experience has fostered an increase in the production and diffusion of quality products for young people, bringing them closer to cinema and other media.

The spirit of Kid'Screen is to promote exchanges that, with specific reference to the field of cinema and image education, can broaden the horizons of knowledge of the operators from a multidisciplinary standpoint. Researchers, university lecturers, teachers and professionals from the industrial sector of reference will bring their experiences and knowledge on issues that relate to the school world.

Kid'Screen 2002 will focus on the topic "Media and Food" or "How media influence children's eating habits and how education can inform them of a healthy diet helping them to grow up better"

Three days packed with information and discussions on media and nutrition:

9:30 am - 1 pm
Welcome and opening by Viviana Beccalossi, Ministry of Agriculture and Vice-President of the Lombardy Region; Alberto Cavalli, President of the Province of Brescia; Maria Vittoria Papa, Responsible Councillor for Education at Desenzano del Garda Municipality; Eva Schwarzwald, President of ECFA.
Rosa Bianco Finocchiaro, psychotherapist and co-ordinator of the project Communication and Nutrition Education: "Dietary behaviours and their meaning”, Italy.
Gianni Canova, Professor of Cinematic History at IULM University, Milan: "The eye and the mouth. Food and adolescents’ imagery in contemporary Cinema", Italy.
Marina D’Amato, Associated Professor of Sociology at Rome3 University: "Myths and food: the new heroes. An analysis of telephantasy", Italy.
Bart Rooms, Piazza dell’Arte Association, Belgium. "Piazza dell’Arte": Four buses bring youngsters in contact with art in the broadest sense of the word. The buses are rebuilt by artists as art-laboratories and kids experiment by themselves in different disciplines, using also the typical products of the Lombardy territory", Belgium.

9:30 am - 1 pm
Mimi Nichter, Assistant Professor of Anthropology at the University of Arizona: "Teaching teens to be critical consumers of the media", USA.
Jessica Dahlöf Ask, Head of development School and Cinema/Film i Väst: "You can never be too rich or too thin". A project regarding anorexia, eating disorders and the influence of film and media on young people, Sweden.
Patrizia Canova, curator of the Cinevideoscuola festival of Bergamo: "Food on stage. How, when and why food becomes the protagonist in av-productions in schools", Italy.
Flavia Alman, Sabine Reiff, Carla Vittoria Rossi, authors and multimedia producers: "I know what I eat: presentation of ‘Pronti al Party’, educational CD-ROM for schools produced by the Lombardy Region", Italy.

9:30 am - 1:00 pm
Jan Jonasson, The National Innovative Centre for General Education in Denmark, "Farming Online, how can you become a virtual farmer? Project addressed to kids 14 and 15 years old and to schools in general", Denmark.
Nic Millington, Director of The Rural Media Company, "Creating change: youth media projects in rural areas, which interpret the changes in agriculture and in other policies that affect them", UK.
Cesilie Tanderø, teacher, journalist, "Frogs can jump anywhere!". A school film project which developes consciousness of food and helps loving the environment and nature.
Mia Lindrup, The Norwegian Film Institute, festival director of the Amandus Film Festival, will season the presentation with a few short films (related to the topic ‘food’) produced by Norwegian children". Norway
Fiammetta Casali Mazzoleni, responsible for the Unicef-Comittee, Milano: "Malnutrition, a problem in the north and south of the world", Italy.

Closure of the Meeting

Information and registration:
Ellisse, Communicazione ed Eventi
E-Mail paola.ellisse@ellisse.it
phone ++39-030-3531950
fax ++39-030-3631947

Information also
c/o Regione Lombardia - Struttura Qualità, tracciabilità e promozione prodotti:
E-Mail promozione_prodotti@regione.lombardia.it
phone ++39-02-67 65 26 87
fax ++39-02-67 65 25 76

The programme is subjected to possible alteration.
Last update 2002-09-12